TV Advertising

Advertising

Payments from brands in return for the placement of promotional material on pages or during production- could be in the form of commercial breaks, or via product placement. 

Changes in advertising:

• Leaflets
• TV ad
• Billboard
• Buses
• Radio
• Platforms available today
• Social media
• Traditional media

Waynes World (film) - Example of product placement

Digital Advertising

Above-the-line Advertising

Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print ( billboards), and the Internet. above the line is advertising is very obvious to consumers and appeals to mass audiences.

Below-the-line advertising

The distribution of pamphlets, stickers, promotions, logos etc. at the point of sale. This method of advertising is much more subtle, but just as powerful.

Distribution

• How a production or brand reaches an audience
• Its marketing and promotion

20/09/23

 Exam questions:

a) Identify three advertising techniques that were used as part of the marketing and distribution process for a media product you have studied.

media product: spotify

1. youtube

2. instagram

3. billboards

b) Explain why one of the advertising techniques identified in part 5a was used to help make the media product successful

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Technological convergence

Technological convergence

Allows audiences to access media content from multiple platforms on one device - information and communication tech to create new ways of producing and distrubuting products to media audiences

Black box

a device that supplies us with all of our informational and media requirements (e.g. a smartphone)

Web 2.0

The evolving of the media- the dot.com boom (1998-2001) was a huge rise in the number of interent based companies. shift from web 1.0- 2.0

Web 2.0 allows users to interact and collaborate with each other in a social media dialogue as creators. (communicating digitally)