BBC Earth case study

 

BBC Earth


BBC Earth is a documentary subscription television channel featuring premium factual programming. The channel is wholly owned and operated by BBC studios.

BBC Earth consists of:

Documentaries: Planet Earth, Planet Earth II, The Blue Planet, Frozen Planet ect.

Podcasts: BBC Earth podcast

  • A dedicated YouTube channel
  • A dedicated website
  • A BBC Earth Experience 
  • BBC Earth Kids

Synergy: Companies working collaboratively either in house or external (vertically or horizontally) to produce a product/make it more successful

e.g McDonald's having a synergetic relationship- promotes the film but also the happy meals
- Warner Bros having a synergetic relationship with The lego company = The Lego movie 1 & 2





11/09/23

Online and social media services the BBC website and Twitter feed
  • BBC work in synergy with many social media platforms to promote their content and website to appeal to different audiences. e.g. Facebook, Youtube, Twitter (X)

As well as advertising through the main website, Sir David Attenborough has his own dedicated section of the website. 

BBC Earth uses synergy with BBC

CASE STUDY FOR EXAM 



  • BBC Earth appeals to a wide range of audiences, they have a show about dinosaurs for the younger demographic as they could possibly use animation and graphics that would appeal to a younger demographic.

Both the BBC Earth websites and BBC iPlayer are interactive, allowing fans to watch trailers and learn more about the BBC Earth franchise. Full episodes are available via a link to BBC iPlayer.
  • The BBC also have their own magazine dedicated to the Earth segment, to advertise various programmes, podcasts and experiences.

The BBC uses various platforms to promote their content and appeal to different demographics and audiences:
  • Magazines
  • YouTube
  • X

Merchandising

BBC offer a range of merchandise available for fans to buy via the BBC Earth virtual store or their website.  
  • Selling merchandise also helps fund future BBC projects and programmes.
  • They also have a sustainable merchandise section in partnership with Teemill (synergy)
  • BBC Earth have a synergetic relationship with John Lewis to create fashion products


12/09/23

Explain one way that horizontal integration can contribute to the process of synergy. Use an example from media institutions or products to support your answer 3marks

Simplified: Outline how BBC Earth use horizontal integration and synergy 

Answer:
BBC Earth use horizontal integration because they are a subsidiary of BBC a conglomerate and they use synergy with their partnership with Teemill to create sustainable merchandise for their fanbase and maximise the audience reach because this will maximise the success of the subsidiary BBC Earth.

Daniel: It addresses the question in terms of horizontal integration and synergy, but you should link back to the question and explain a little bit more. 




Comments

  1. Lisa Socrates15 September 2023 at 00:00

    Good notes on our case study BBC Earth. Daniel's feedback is useful when applying your case study to specific questions about types of ownership- in this case the ways in which the BBC operates as a PSB and is horizontally integrated. Go back and add these points.

    ReplyDelete

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