TV Research Data


TV Research Data


Research:

  • primary
  • secondary
  • quantitative
  • qualitative
Quantitative: Data that can be measured numerically (e.g. the number of people who watch a given show) 

-Closed questions are usually yes/no tick the box data- easily transformed into graphs

Likert scale: a sliding scale enabling interviewees to rate their responses  e.g. 'strongly agree'

Qualitative: Typically descriptive, in depth data used to find out how people think about a given product

-Questions that allow people to write extended responses, This type of data can be used to identify likes and dislikes, trends ect.

-This type of questioning is usually open ended


Watershsed: after 9pm there are more adult shows 










Comments

  1. Lisa Socrates17 December 2023 at 23:21

    Bella, you outline the research methods as a revision task evaluate each method adding one advantage and one disadvantage.

    ReplyDelete

Post a Comment

Popular posts from this blog

Newspapers

Image
  Ownership Content comparison: Tabloid: gossip informal language more images, fewer columns  targets working class readers  entertainment low news value cheaper in the terms of how much it costs them to produce it e.g. The Sun Broadsheet: Informative and educational formal language/ fonts factual, political, current affairs impactful more expensive to produce: used higher end journalists in depth journalists and fewer images Examples of broadsheet newspapers: The Telegraph/Sunday Telegraph : always conservative/Tory The Times/Sunday Times : change political view depending on who Murdoch wants to please. Blair- Labour was in power therefore Murdoch's newspapers favoured Labour/Blair The Independent/Guardian : centre/left of centre/moderate view/traditionally labour THE INDEPENDENT: As of 2010, the newspaper came under the ownership of Alexander Lebedev  Purely Digital: Not able to sell printed copies anymore- too expensive Cheaper, more cost effective to read online ...
Read more

TV Advertising

Advertising Payments from brands in return for the placement of promotional material on pages or during production- could be in the form of commercial breaks, or via product placement.  Changes in advertising: Leaflets TV ad Billboard Buses Radio Platforms available today Social media Traditional media Waynes World (film) - Example of product placement Digital Advertising Above-the-line Advertising Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print ( billboards), and the Internet. above the line is advertising is very obvious to consumers and appeals to mass audiences. Below-the-line advertising The distribution of pamphlets, stickers, promotions, logos etc. at the point of sale. This method of advertising is much more subtle , but just as powerful. Distribution How a production or brand reaches an audience Its marketing and promotion 20/09/23  Exam questions: a) Identify three advertising techniques ...
Read more

Heart FM Radio

  Heart FM Radio Different Platforms: AM (Amplitude Modulation) FM (Frequency Modulation) DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated station's website Radio apps DAB DAB (Digital Audio Broadcasting, available via a DAB radio) - Digital radio Advantages of this platform: There is a much wider range of stations offered on a DAB radio DAB has a more reliable signal DAB radio is available over longer distances  Streaming Music Spotify Spotify has joint ventures with internet TV streaming services, such as NOW TV - synergy Subscription options Apple Music You have to pay for streaming  Amazon Music has become large streaming service owing to being part of the Prime subscription package. Content is pushed by Amazon with song snippet samples. This is achieved through popular Prime services such as Alexa that are based around listening around the house. OWNERSHIP Heart radio is the UK's most popular commercial radio brand, built on a winning formula o...
Read more