TV Ownership BBC and PSB

  

TV Ownership


BBC

 The BBC is not allowed to advertise any products while broadcasting. - product placement

 

 Public Service Broadcasting

  • The PSB means that programs are made for the public. There are no advertisements.
  • Public service broadcasters generally transmit programming that aims to improve society by informing viewers.
  • Public service broadcasters also strive to entertain their viewers

 

BBC REMIT 

remit- set of values

= To enrich people's lives with programs and services that educate, inform and entertain.

PSB GOLDEN RULES

-Reflect the diversity of the UK

-Programmes must inform viewers

-Programmes must be distinctive- original and not clones/rebroadcasts of American TV shows

 BBC- PSB

Funding:

-75% of the BBC funding comes from the license fee ( currently costs £159 for a coloured TV licence £53.50 black and white TV License)

The rest of the commission comes from:

Worldwide sales of its programme’s publications such as Radio Times, and Good Food.

 

ITV

Remit of ITV

  • Launched in 1955, the oldest commercial network in the UK.
  • It was established in order to provide competition to BBC TV ( established in 1932)

 

ITV = PSC (Public service company)


Exam Question:

Explain how a public service company operates differently from a commercial company. Use an example to support your answer.

 

BBC AND ITV Both:

  • Use TV license to fund themselves 
  • Use advertisements and sponsorship to fund themselves they make profit 

 

08/09/23

Structure of the BBC 

  • The BBC is a cross-media organisation
  • This means it is vertically and horizontally integrated
vertical integration- in which a media company has the ability to control the production (pre, prod, post), distribution and exchange  (consumption/exhibition) of a product. Ultimately recieving all profits

Advantages:
  • The company would obtain all the profits as they are not outsourcing therefore it remains in house
  • The production will be more efficient and less time consuming- sole creative control
  • Personnel teams are already in sync with each other and work together made up of experts in their field
  • The company would get all of the credits from a successful campaign or project 
Disadvantages:
  • Failure for the production or project means failure for the whole company

Horizontal integration- in which a media company has a number of subsidiary companies that are used to support the marketing of its products.

Advantages:

  • varieties of skills, ideas
  • variety of audience reach 

Disadvantages:
  • Loss of autonomy of decision making from the sole owner
  • Risk of the sole owner gaining a bad reputation
  • Issue with communication










 

Comments

  1. Lisa Socrates14 September 2023 at 23:58

    A clear post on the structure and types of TV Ownership. Read over your notes and ensure you are clear about the differences between the BBC as a PSB and commercial television.

    ReplyDelete

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