Web 2.0


 Web 2.0


Impact of online distribution

Music and television can now be downloaded, streamed or simulcasted- it is available wherever, whenever.

Simulcasting:

when a media product is broadcasted both online and via a traditional medium at the same time. e.g ( football broadcasted on sky sports and the radio)

Time shifting:

The recording of programming to a storage medium ro be viewed or listened to after the live broadcasting e.g ( ITV+1, Channel 4)


Narrowcast Channels:

Television channels that distribute special interest (niche) content e.g (XD on tv targeting boys 7-11)

Narrowcast example: Sky

sister stations:

  • Sky news
  • Sky sports
  • Sky replay
  • Sky atlantic
  • Sky Cinema
g- gender
r- race
a- age
c- class
e- ethnicity

How they are advertised:

Below the line:
  • adsmart- usuing your data to reach a target audience
Above the line:
  • Billboards
  • social media
  • radio

LoveFilm

  • Acquired by Amazon.com 2011, the service had reached 2 million subscribers. It also claimed over 70,000 titles, and over 4 million DVD, Blu-ray or game rentals per month in five countries. 
  • It then became the leading online DVD rental and streaming outlet in the UK and Europe
  • LoveFilm offered a download service alongside postal delivery but this ceased on 23rd Febuary 2009- they also had a subscription process (monthly rental plans , unlimited streaming-only account)











Comments

  1. Lisa Socrates17 December 2023 at 23:22

    Detailed notes on the development of online technologies. Make bullet points on how Web 2.0 enables digital advertising as this impacts on all media sectors.

    ReplyDelete

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