UNIT 1: MEDIA PRODUCTS AND AUDIENCES

  Call of Duty Ownership: Published and owned by Activision Developers:  Infinity Ward Treyarch- Primary developer of Blackops  Sledgehammer Franchising: Activision also franchises the Call of Duty brand to a number of different companies Merchandise includes action figures, comic books and card games Plan B toys Mega Blocks Upper Deck WildStorm Publications Marketing and Distribution: Activision use both traditional and digital marketing: Billboards (Above the line) Facebook, Instagram and Twitter and CallofDuty.com to reveal a new game and trailer in a live stream Above the line, traditional advertising: Big digital poster at the BFI imax, London  Traditional advertising billboards: the QR code makes it digital- takes user to website\ Website: - Drop-down  menu for different incarnations of the game - Option to buy new black ops game with trailer embedded on the website there is a 'community' section, enabling users to discuss game on forums  Audience a...

  Heart FM Radio Different Platforms: AM (Amplitude Modulation) FM (Frequency Modulation) DAB (Digital Audio Broadcasting, available via a DAB radio) Dedicated station's website Radio apps DAB DAB (Digital Audio Broadcasting, available via a DAB radio) - Digital radio Advantages of this platform: There is a much wider range of stations offered on a DAB radio DAB has a more reliable signal DAB radio is available over longer distances  Streaming Music Spotify Spotify has joint ventures with internet TV streaming services, such as NOW TV - synergy Subscription options Apple Music You have to pay for streaming  Amazon Music has become large streaming service owing to being part of the Prime subscription package. Content is pushed by Amazon with song snippet samples. This is achieved through popular Prime services such as Alexa that are based around listening around the house. OWNERSHIP Heart radio is the UK's most popular commercial radio brand, built on a winning formula o...

  Ownership Content comparison: Tabloid: gossip informal language more images, fewer columns  targets working class readers  entertainment low news value cheaper in the terms of how much it costs them to produce it e.g. The Sun Broadsheet: Informative and educational formal language/ fonts factual, political, current affairs impactful more expensive to produce: used higher end journalists in depth journalists and fewer images Examples of broadsheet newspapers: The Telegraph/Sunday Telegraph : always conservative/Tory The Times/Sunday Times : change political view depending on who Murdoch wants to please. Blair- Labour was in power therefore Murdoch's newspapers favoured Labour/Blair The Independent/Guardian : centre/left of centre/moderate view/traditionally labour THE INDEPENDENT: As of 2010, the newspaper came under the ownership of Alexander Lebedev  Purely Digital: Not able to sell printed copies anymore- too expensive Cheaper, more cost effective to read online ...

  Kerrang! Magazine Ownership In 2017 Wasted talent bought Kerrang! magazine/ website and K! music awards from Bauer Media group but Bauer Media still retain the rights to continue broadcasting Kerrang! radio and Kerrang! TV Kerrang! and synergy How can synergy work when the brand is owned by different organisations? Kerrang TV and Kerrang  Radio owned by Bauer Kerrang magazine, website and K! awards by Wasted Talent Cross promotion of content e.g. radio on the website; the magazine on the tv broadcast; the K!awards on Kerrang TV or radio Synergy is mutually beneficial to find the same audience who is interested in the brand, on different platforms Bauer Media- Kerrang tv and radio Important to have print- i.e Kerrang magazine Monthly magazine NOT weekly- going digital slide 25. The house style of this front cover is conventinal of Kerrang! unconventional of Kerrang! house style- softer colours  Key quotes: Market possibilities : The ways in which institutions believ...