Video Games: Call of Duty

 

Call of Duty


Ownership:

Published and owned by Activision


Developers: 

  • Infinity Ward
  • Treyarch- Primary developer of Blackops 
  • Sledgehammer

Franchising:

Activision also franchises the Call of Duty brand to a number of different companies

Merchandise includes action figures, comic books and card games
  • Plan B toys
  • Mega Blocks
  • Upper Deck
  • WildStorm Publications

Marketing and Distribution:

Activision use both traditional and digital marketing:
  • Billboards (Above the line)
  • Facebook, Instagram and Twitter and CallofDuty.com to reveal a new game and trailer in a live stream

Above the line, traditional advertising:

Big digital poster at the BFI imax, London 

Traditional advertising billboards: the QR code makes it digital- takes user to website\


Website:

- Drop-down  menu for different incarnations of the game
- Option to buy new black ops game with trailer embedded

on the website there is a 'community' section, enabling users to discuss game on forums 


Audience and Regulations:


AUDIENCE:

Technological convergence:
- the process by which existing technologies merge into new forms that bring together different types of media and applications.


Technological convergence affects video game users s traditionally it would be played on a games console
  • This was the only platform, but now other/digital and mobile devises can be used when playing the game
  • this is a benefit to the audience- mobile access
  • Beneficial to the producers as it opens up a wider audience reach and awareness of the brand
  • If the game can be enjoyed across devices then it increases players for the producers 
  • people no longer have to buy a console to play





























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