Heart FM Radio

 

Heart FM Radio

Different Platforms:

  • AM (Amplitude Modulation)
  • FM (Frequency Modulation)
  • DAB (Digital Audio Broadcasting, available via a DAB radio)
  • Dedicated station's website
  • Radio apps

DAB

DAB (Digital Audio Broadcasting, available via a DAB radio) - Digital radio

Advantages of this platform:
  • There is a much wider range of stations offered on a DAB radio
  • DAB has a more reliable signal
  • DAB radio is available over longer distances 

Streaming Music

Spotify
  • Spotify has joint ventures with internet TV streaming services, such as NOW TV - synergy
  • Subscription options
Apple Music
  • You have to pay for streaming 
Amazon Music
  • has become large streaming service owing to being part of the Prime subscription package. Content is pushed by Amazon with song snippet samples. This is achieved through popular Prime services such as Alexa that are based around listening around the house.

OWNERSHIP

Heart radio is the UK's most popular commercial radio brand, built on a winning formula of feel good music and on an all-star cast of presenters. 

Heart targets 25-44 year olds reaching 9.7 million listeners every week on air

Heart FM has sister channels- could cross-promote


Above-the-line Traditional advertising:
  • Billboards- targeting a wider audience
  • Television advert- mass communicated 


How sponsorship is used on the website:
  • Apple music being advertised
  • A subscription is required to listen to the radio on the website
  • Vueling airline sponsors Heart FM- targeting the target audience ( they are at the ag to be able to afford flights)

Textual Analysis


Jingles: uplifting, upbeat, mentioning of the brand, slogan, 5-10 seconds, current music, recognisable.

Heart - target audience 25-44

popular artists: Ed Sheeran, Rita Ora,

- The voice overs are adult voices both male and female
- upbeat- feeling of being refreshed in the morning for the people that have to go to work

Key Terms:
  • mode of address : the way in which a media product speaks to, or attracts, its audience
  • Sound Motif : a sound effect or combination of sound effects associated with a particular setting, situation, character or idea
  • Ident : a short piece of audio or audio visual content produced by radio or trlevision stations to identify themselves on air.

Heart Phone- in:
  • use of personalisation- her name: modes of address
  • exaggerated laughter to engage the listener 
  • teasing the woman in a jokingly way 
  • indent at the end- provides key information on when to next tune in to the radio show and who is presenting 
  • questioning about her - helps the dialogue to flow, no awkwardness

The accent game
  • colloquial language- informal mode of addresses between presenters - joking
  • bringing the audience into play the game
  • audience laughing at the inability for the woman to play the game properly
  • Indent between the transition between the man and woman changing places- breaks up the show a bit









Comments

  1. Lisa Socrates17 December 2023 at 23:26

    Well done, comprehensive and clear notes on the radio sector with detailed points on our case study.

    ReplyDelete

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