UNIT 1: MEDIA PRODUCTS AND AUDIENCES

TV Research Data Research: primary secondary quantitative qualitative Quantitative: Data that can be measured numerically (e.g. the number of people who watch a given show)  -Closed questions are usually yes/no tick the box data- easily transformed into graphs Likert scale: a sliding scale enabling interviewees to rate their responses  e.g. 'strongly agree' Qualitative: Typically descriptive, in depth data used to find out how people think about a given product -Questions that allow people to write extended responses, This type of data can be used to identify likes and dislikes, trends ect. -This type of questioning is usually open ended Watershsed: after 9pm there are more adult shows 

Audiences Passive audience:  Consuming media without actively engaging in the content (binging a series) Active audiences: engages and responding to a media text. (laughing along to a comedy show) niche programmes: Call me by your name Atypical Love, Simon Mainstream vs Niche Niche: A niche media product is something that has a specific target audience and creates a product to appeal to a segment of people. Audience of a specialist interest appealing to a small and selective group e.g. age, ethnicity. Mainstream : A mainstream media product is something that is targeted to a vast majority of audience. (titanic) Psychographics : values, interests, lifestyle choices e.g. vegans (documentary about the environment) Chris Anderson: The Long tail theory Devised by Chris anderson of Wired Magazine The Long tail Theory: This essentially is a business strategy where companies get profit for selling low volumes of niche products rather than large volumes of popular items to not as many cust...

 Web 2.0 Impact of online distribution Music and television can now be downloaded, streamed or simulcasted- it is available wherever, whenever. Simulcasting: when a media product is broadcasted both online and via a traditional medium at the same time. e.g ( football broadcasted on sky sports and the radio) Time shifting: The recording of programming to a storage medium ro be viewed or listened to after the live broadcasting e.g ( ITV+1, Channel 4) Narrowcast Channels: Television channels that distribute special interest (niche) content e.g (XD on tv targeting boys 7-11) Narrowcast example: Sky sister stations: Sky news Sky sports Sky replay Sky atlantic Sky Cinema g- gender r- race a- age c- class e- ethnicity How they are advertised: Below the line: adsmart- usuing your data to reach a target audience Above the line: Billboards social media radio LoveFilm Acquired by Amazon.com 2011, the service had reached 2 million subscribers. It also claimed over 70,000 titles, and over 4 m...

Advertising Payments from brands in return for the placement of promotional material on pages or during production- could be in the form of commercial breaks, or via product placement.  Changes in advertising: Leaflets TV ad Billboard Buses Radio Platforms available today Social media Traditional media Waynes World (film) - Example of product placement Digital Advertising Above-the-line Advertising Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print ( billboards), and the Internet. above the line is advertising is very obvious to consumers and appeals to mass audiences. Below-the-line advertising The distribution of pamphlets, stickers, promotions, logos etc. at the point of sale. This method of advertising is much more subtle , but just as powerful. Distribution How a production or brand reaches an audience Its marketing and promotion 20/09/23  Exam questions: a) Identify three advertising techniques ...

 TV Streaming Services With streaming services becoming more prolific (more popular), they are seen as threatening to TV Broadcasters. Apple Tv+ launched: November 1 2019 Disney+ launched- November 12 2019 HBO Max launched- May 2020 Peacock launched- April 2020 Advantages and Disadvantages of streaming platforms: Advantages: Wide range of shows and movies Ability to have more than one account to avoid crossovers You can watch anything whenever you want unlike Tv Broadcasters which are on a schedule Portable and able to be downloaded Disadvantages: Services offered may be unsatisfactory Some subscriptions may come at a hefty price If your internet is down or weak the streams may be pixilated or unable to work 14/09/23 Article: Is Netflix worth more than Disney? The covid crisis influenced Netflix subscriptions as it boosted the amount of subscriptions as people were looking for a diversion. Forecast by analysts that Netflix subscriptions will increase to 8.45 million Streaming bo...

  BBC Earth BBC Earth is a documentary subscription television channel featuring premium factual programming. The channel is wholly owned and operated by BBC studios. BBC Earth consists of: Documentaries: Planet Earth, Planet Earth II, The Blue Planet, Frozen Planet ect. Podcasts: BBC Earth podcast A dedicated YouTube channel A dedicated website A BBC Earth Experience  BBC Earth Kids Synergy: Companies working collaboratively either in house or external (vertically or horizontally) to produce a product/make it more successful e.g McDonald's having a synergetic relationship- promotes the film but also the happy meals - Warner Bros having a synergetic relationship with The lego company = The Lego movie 1 & 2 11/09/23 Online and social media services the BBC website and Twitter feed BBC work in synergy with many social media platforms to promote their content and website to appeal to different audiences. e.g. Facebook, Youtube, Twitter (X) As well as advertising through the m...

   TV Ownership BBC  The BBC is not allowed to advertise any products while broadcasting. - product placement    Public Service Broadcasting The PSB means that programs are made for the public. There are no advertisements. Public service broadcasters generally transmit programming that aims to improve society by informing viewers. Public service broadcasters also strive to entertain their viewers   BBC REMIT   remit- set of values = To enrich people's lives with programs and services that educate, inform and entertain. PSB GOLDEN RULES -Reflect the diversity of the UK -Programmes must inform viewers -Programmes must be distinctive- original and not clones/rebroadcasts of American TV shows  BBC- PSB Funding: -75% of the BBC funding comes from the license fee ( currently costs £159 for a coloured TV licence £53.50 black and white TV License) The rest of the commission comes from: Worldwide sales of its programme’s publications such as Radio Times, a...